circu.eu aims to be a pioneer in the retail circular economy. In the future, the competitiveness of our well-being will no longer be based on overconsumption of natural resources. The road map to a circular economy defines the steps required for a systemic change.
This circular innovation program present a framework of innovation proces in the retail. The following projects lay a strong foundation with each other by not only increasing knowledge in the circular economy, but also by experiencing what the transition from a linear to a circular means, order to accelerate and scale up towards a circular economy. We are learning by doing!